Launch ReadyIllustrative concept rendering
Artees Food Platform
Artees is a food-development platform spanning multiple cuisines and product categories, built on a common discipline of formulation, process development, standardization, and documentation.
319 developed products across ten food domains.
Artees Sweets is being franchised now, and Artees Chill’n Cream and Artees CakeLab are ready next. The remaining seven have developed product portfolios, while their business models and operating structures are still being developed.
- DomainProductsStatus
- Artees Sweets40Franchising Now
- Artees Chill’n Cream84Launch Ready
- Artees CakeLab21Launch Ready
- Artees Mahal23In Development
- Artees CurryPoint22In Development
- DomainProductsStatus
- Artees EarlyEats20In Development
- Artees Express14In Development
- Artees Bistro23In Development
- Artees Creamery23In Development
- Artees Pantry & Go49In Development
Artees Food Domains1 / 3
Launch ReadyIllustrative concept rendering
Artees Food Domains2 / 3
In DevelopmentIllustrative concept rendering
In DevelopmentIllustrative concept rendering
Artees Food Domains3 / 3
In DevelopmentIllustrative concept rendering
In DevelopmentIllustrative concept rendering
Build an Artees Sweets franchise selling exceptional sweets without hiring a chef
at prices most people can afford.
By exceptional sweets, we mean sweets people
would go out of their way to find.
Built for owner-operators.
Introducing Artees Sweets
Artees Sweets is an owner-operated sweets franchise built around exceptional quality, consistent production and affordable prices, with every product made in the store. Owners learn to make the products and run their stores without hiring a chef or professional sweet maker.
Artees Sweets trains and certifies the owner, who then trains the employees, leads daily operations and remains responsible for product quality.
Artees Sweets is now being franchised, beginning with New York City. Prospective owners and proposed locations are reviewed for suitability before proceeding.
Who Stands Behind It
Artees Sweets was developed by Artees Corporation, a New York food company, through six years of product and production-system development.
The Challenges of Starting a Sweets Business
Product
01
Creating exceptional sweets.
A new shop must develop sweets that stand out in taste, texture and quality, giving customers a reason to choose it and return.
Production
02
Depending on a skilled sweet maker.
Owners without production experience must find and keep a skilled sweet maker. The business then depends on that person, and their departure can take the quality with it.
03
Keeping quality consistent.
Taste, texture and presentation must stay consistent across employees, batches and days. Without documented formulations and production methods, results can vary.
Business
04
Controlling costs to keep prices affordable.
Rent, build‑out and skilled labor raise costs, making affordable pricing difficult.
05
Finding a location with enough demand at an affordable rent.
A new owner must identify an area with enough potential sweets customers and find premises where rent will not consume too much of the store’s income.
06
Finding out whether customers will buy.
Before investing in a store, a new owner needs evidence that customers will pay the planned prices and return for more.
How Artees Sweets Addresses These Challenges
Product
01
Products developed around exceptional quality.
Each product was developed to outperform the best comparable product in the market, giving customers a reason to seek it out.
Production
02
No chef or professional sweet maker.
Artees Sweets trains and certifies the owner, who receives the complete formulations and trains the team. The production knowledge stays with the owner, not with an employee.
03
Documented formulations and production methods.
Every product is made to locked formulations, defined process windows and operating procedures, supported by batch records, calibration and quality checks.
Business
04
Lower costs that support affordable prices.
A simple, product‑focused build‑out limits expenditure on elaborate décor. The trained owner leads the store, removing the need to hire a chef, professional sweet maker or manager. Lower costs allow exceptional sweets at prices most people can afford.
05
Greater location flexibility.
Products customers seek out can make suitable off‑prime locations possible. Sites are evaluated on customer concentration, modeled demand and operating feasibility, not on foot traffic alone.
06
Product evaluation and early customer feedback.
Prospective owners assess quality, value and consistency in three structured tasting sessions. Limited pre‑launch sales are designed to gather customer reviews, feedback on pricing and evidence of repeat purchases.
What once depended on one person’s skill is now built into the system.
South Asian Sweet — Rasmalai, No Chef Required
16 steps · 4 stages
Stage 1Curds
Stage 2Morsels
Stage 3Malai
Stage 4Cooling, Storage & Serving
Every step shown can be carried out by a trained person with no chef background, following the Artees system.
We applied food science at each of these 16 steps — from cooking through cooling, storage and serving — replacing reliance on skilled judgment with defined procedures and measurable controls.
From Platform to First Brand
Artees Sweets
The platform was built across ten food domains, developing product formulations, production processes and documentation through a common discipline.
Artees Sweets is the first of those domains to reach the market and the first Artees brand being offered as a franchise.
It brings the platform’s product-development and operating work into an owner-operated franchise business designed to be learned, run and reproduced across locations.
Artees Sweets — 40 Products Across 8 Categories
CategoryProducts
- Syrup-Based5
- Malai-Based4
- Fried Sweets6
- Halwa3
- Pitha5
- Yogurt5
- Gateway Variants6
- Global Classics6
Each store opens with 20 products and adds more as it progresses.
Selected products from the range
From Core Customers to the Wider Dessert Market
Artees Sweets begins with the established South Asian sweets customer, but its product strategy is designed to reach progressively wider groups of consumers.
1Core
Serve the Established Market
A developed range of familiar South Asian sweets forms the foundation of the brand and serves customers who already know and buy the category.
2Gateway
Broaden the Audience
Gateway products are a fusion of South Asian and Western desserts, using selected formats, textures and presentations to appeal to second- and third‑generation South Asians and consumers from culturally adjacent markets.
3Global Classics
Reach Beyond the Category
Internationally recognized desserts give customers with no prior connection to South Asian sweets a familiar way into the Artees Sweets brand.
The South Asian core establishes the market. Gateway products and Global Classics broaden it.
Why Consider Artees Sweets
The Food Advantage
- Exceptional quality.Food people go out of their way to find.
- Consistency.Consistent taste across people, batches and locations.
- Affordability.Exceptional quality at prices most people can afford.
Lower Setup and Location Cost
- Greater location flexibility.Products customers will seek out can make suitable off‑prime locations possible.
- Simple build-out.The focus is on products, not elaborate décor, reducing the cost of opening.
Lower Labor Cost
- No chef required.No chef or professional sweet maker means no high-cost employees.
- Lower replacement cost.New employees are trained through the Artees system, with no need for expensive skilled workers.
- No hired manager.The franchisee is trained to run the business directly.
Established Market and Growth Potential
- An existing starting market.Concentrated South Asian communities provide an identifiable initial customer base.
- Reasons to buy throughout the year.Regular consumption, hospitality, gifting, festivals and family celebrations create recurring purchases.
- A pathway to a wider market.Gateway products and Global Classics reach beyond the traditional South Asian sweets customer.
Built for Profitability
The food advantage gives customers a reason to buy and return. Lower setup, location and labor costs reduce what the store must earn to cover its expenses. An established starting market provides a customer base, while Gateway products and Global Classics create room to grow.
Together, these advantages give an Artees Sweets store a path to profitability when its owner runs it well in a suitable location.
Who Is Artees Sweets For?
Artees Sweets is for people who want to own and actively run a food business.
Building a business of your own
- People who want to earn a good living from a business they own and operate themselves.
- People ready to start their first owner-operated business.
- People cautious about opening a food business in the current economy who want strong products and controlled setup and labor costs.
- People who see a crowded food market and want to offer food customers would go out of their way to find.
Making exceptional food
- People with no professional cooking background who want to learn to make and present exceptional food they never imagined making themselves.
- People who enjoy creating something with their hands and presenting it with pride.
- People who want customers to enjoy the food they make, return for it and recommend it to others.
- People who want to build a reputation through the quality and consistency of their food.
Taste It. Test It. Compare It.
Before making a franchise commitment, a prospective owner-operator can evaluate the food in a group of two to five people, including themselves. The same group attends all three sessions. One trained employee makes each batch; participants evaluate the food without taking part in production. The evaluation is free of charge, and each session lasts approximately 90 minutes. Sessions currently take place at Artees Sweets, 641 Lexington Avenue, 14th Floor, New York.
Five Products
The same five products are evaluated at every session.
Three Sessions
Day 1 establishes a benchmark for quality. Separately produced batches on Days 8 and 15 test whether the results are comparable, with no product substitutions after Day 1.
Private Evaluation
Participants taste the products blind, identified only by letter, and score the food independently before discussing it as a group.
Take It Beyond the Room
Participants may also buy products, separately from the free evaluation, to share with family, friends or business and financial partners. Feedback from those people is recorded separately from the session results.
Evaluate the food before you evaluate the franchise.
Built for Active Owner-Operators
Artees Sweets is for those who are willing to learn, practice, follow defined procedures and take responsibility for the results.
Why doesn’t Artees have its own pilot store? →
01
Learn the System and Become Certified
Artees Sweets provides 28 days of owner training covering production, quality control, food safety, service and store management. You must pass the required opening certification before your store can open.
02
Work in and Lead Your Store
The owner must be present during daily production and peak hours, lead the team and remain accountable for quality and operations. This commitment is not compatible with another full-time job or handing the business to a hired manager.
03
Train and Develop Your Team
Artees Sweets trains the owner; the owner trains the employees. You receive the complete formulations and operating procedures, including owner-only procedures. Employees learn their assigned tasks without receiving the complete formulations or restricted production knowledge.
04
Plan for Temporary Absence
Temporary absence requires Artees Sweets’ approval. Absences should be planned in advance, and Artees Sweets supports approved absences so the store can continue serving customers to the same standard.
You own the business. You lead the people. You protect the standard.
One Operating Model. Three Store Sizes.
Artees Sweets has been developed around three physical formats so that each location can be matched more closely to market demand, site availability and production requirements. Category A is shown here. Category B and Category C details are provided during site evaluation.
Category A Store
Architectural floor plan
- Total1,500 sq ft
- Front-of-House360 sq ft
- Production & Support1,140 sq ft
- Footprint30 × 50 ft
- Customer Seating12 seats
Floor Plan Key
- 1Receiving, Storage & Ingredient Staging
- 2Wash & Sanitation Support
- 3Dairy Processing & Cooking
- 4Cooking & Finishing
- 5Dough Preparation, Dividing & Portioning
- 6Cooling & Cold Storage
- 7Quality Control, Packaging & Dispatch
- 8Retail Display
- 9Smallwares & Consumables Storage
- 10Baking & Assembly
- 11Owner / Staff Room
Note: Dairy Processing & Cooking and Cooking & Finishing share a grouped utility wall (power, exhaust, hot water and, where required, gas) for construction efficiency. In-process product may move Dairy Processing → Dough Preparation → Cooking & Finishing across the 4' staff corridor (short-distance movement).
Production, Service and Guest Flow — Designed Together
An Artees Sweets store is not simply a retail space with a kitchen behind it. The layout is developed around the way the products are produced, stored, displayed and served.
Illustrative renderings
The Business Around the Store
A successful location requires more than an available storefront. Artees Sweets evaluates potential sites around the customer base, operating feasibility and the requirements of the production system.
One store per approved location, with a protected trade area of 1 to 3 miles.
Location Selection
Site evaluation considers:
- 1Target-customer concentration
- 2Modeled customer demand
- 3Expected order value and purchase frequency
- 4Rent, utilities and operating feasibility
- 5Production and retail requirements
- 6Access, delivery paths, zoning and permits
Final approval is based on overall feasibility and detailed site evaluation rather than foot traffic alone.
Category A Estimated Initial Investment
$445,000–$495,000
1,500 sq ft · Designed production capacity of 300 lb/day
The estimate is based on a New York City reference store in existing food-service premises. It includes the initial franchise fee, build-out, equipment, launch marketing, pre-opening costs and operating and working capital. Actual costs vary with the site and its requirements.
See Item 7 of the current Franchise Disclosure Document for the complete estimated initial investment.
Support Designed Around the Operating System
Artees Sweets provides the structure, training, tools and continuing support required to help the owner-operator establish and operate the business within the Artees system.
The franchisee operates the business and is responsible for construction, permits and hiring.
01
Store Design and Layout
Workflow, mechanical, electrical and plumbing, and product-display planning.
03
Quality Assurance and Operating Systems
Batch records, calibration procedures and audits.
05
Brand and Launch Support
Brand materials, local launch support and product tastings.
02
Training and Operating Procedures
28-day owner training, defined process windows, operating procedures and checklists.
04
Equipment and Toolkits
Approved equipment specifications, setup guidance and quality-assurance tools.
06
Territory and Ongoing Support
Territory evaluation, operational monitoring and ongoing assistance as the business develops.
Artees Sweets provides the system, training and continuing support designed to help maintain the standard.
The Founder Behind the System
Experience in food. Discipline in systems.
Artees was founded by Mamun Chowdhury, whose experience spans food operations in the United Kingdom and nearly three decades of building technology and systems-based businesses.
Beginning in 2020, he brought those two fields together in Artees: products supported by documented formulations, measured production methods, training, operating controls and quality verification.
Food Operations
First-hand experience showed how difficult it can be to maintain consistency when production depends primarily on individual judgment.
Systems Experience
Decades of work in technology and business systems shaped a disciplined approach to documentation, measurement, accountability and repeatable execution.
Artees Development
Artees applies that combined experience to food production—building products and operating methods intended to be taught, followed and transferred to a store team.
Corporate Platform
Artees Corporation is the New York parent company behind the Artees food platform. Artees Sweets is the first commercial and franchise brand developed from that platform.
The same discipline used to develop the products has been applied to the business and operating system around them.
The Franchise Journey
Your path to becoming an Artees Sweets owner-operator
You may begin by requesting a product evaluation or franchise information. Artees Sweets reviews your request and discusses the next steps with you. A full application is required to enter the formal franchise qualification process.
- 01
Submit an Application
Tell us about your experience, proposed market, available capital, financing plans and interest in actively operating a store.
- 02
Preliminary Qualification and NDA
Artees Sweets reviews your operational and financial suitability. A confidentiality agreement opens detailed discussions.
- 03
Complete the Product Evaluation
Assess the products in three structured tasting sessions. If you have already completed the evaluation, you do not repeat it.
- 04
Receive and Review the FDD
Review the current Franchise Disclosure Document with your advisors and take the required time before committing.
- 05
Evaluate the Site, Territory and Financials
Assess the proposed location, territory, investment, financing and site-specific feasibility.
- 06
Make the Franchise Decision
If both sides proceed and disclosure requirements are met, sign the franchise agreement and pay the required fee.
- 07
Finalize the Site and Prepare to Open
Complete financing, lease arrangements, permits, build-out, equipment, recruitment, owner certification and launch preparation.
You evaluate Artees Sweets before you commit. We evaluate whether the partnership is right for both sides.
The precise process and requirements will be governed by applicable law, the current Franchise Disclosure Document and the executed franchise agreement.
Before You Commit
Understand what you are agreeing to.
A franchise decision should be based on careful review—not only of the products and brand, but also of the investment, operating obligations and responsibilities of ownership.
Qualified candidates will have an opportunity to review the information relevant to the Artees Sweets franchise opportunity.
Take the time you need
You should take the time to ask questions and consult your own legal, accounting and financial advisors before making a decision.
01
Franchise Documents
Review the current Franchise Disclosure Document, its exhibits and the proposed franchise agreement.
02
Understand the estimated initial investment, franchise fee, continuing fees and other financial obligations disclosed in the FDD.
03
Store and Site Requirements
Review the proposed store format, location criteria, design and construction process, required equipment and site-specific operating considerations.
04
Training and Support
Understand the required owner training and certification, opening preparation, available launch support and continuing operating guidance.
05
Operating Responsibilities
Review the standards relating to production, staffing, recordkeeping, reporting, quality control, approved products and protection of the Artees system.
Becoming an Owner-Operator
Is Artees Sweets the right business for you?
You may be a good fit if you are prepared to:
- Take an active role in the operation and leadership of the store.
- Commit adequate capital and establish a credible financing plan.
- Work through the site evaluation, development and opening process.
Ready to begin the conversation?
Submitting an application does not create an obligation to proceed. It begins a structured evaluation of your qualifications, proposed market and alignment with the Artees owner-operator model.
Franchises are offered and sold only through the applicable Franchise Disclosure Document and in compliance with federal and state franchise laws.